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Semester –I
Practical - Medium (Poster/ Water color)
½ Imperial
1. Painting - (Still Life& Nature Study) EXAM Design OPTIONAL (5 Sheets each on each subject)
Examination shall be conducted on any one of the subject
1. Print Making - Print Making – Leaves Print and Leno Cut (Achromatic Color) 5 Sheets minimum
1. Applied Arts - Roman Alphabets – Serif and Sans serif (English), Gothic Style of lettering.), 5 Sheets minimum.
1. Sculpture - Decorative and Geometrical design (Relief), Human body parts (Nose, Eye and Ears) Medium: Clay
- Work done in the class during college / University hours shall be accepted for submission.
- Students shall have to submit one sessional of each subject to the university/college.
Fundamental of Art (Paper I)
(Part -I)
Unit – I
What Is art, Definition of Art, Important and Aim
Unit –II
Elements of Art (Line, Firm, Colors, Tone, Texture and Space)
Unit-III
Theory of Composition (Unity, Harmony, Balance, Dominance, Rhythm, Proposition).
Unit- IV
Perspective
Unit- V
Drawing and Rendering (2D and 3D Rendering)
History of Advertisement: Paper-II
Unit – I
Meaning of advertising, advertising a corporate, advertising a science, advertising a profession, advertising an art, definition of advertising
Unit –II
History of advertising – pre-printing and early printing period, period of expansion, period of scientific development, period of business and modern development, history of advertisement in India.
Unit –III
Classification of advertising – classified advertising, display advertising, display classified advertising, news reading notice, classification of advertising based on consumer & Advertiser.
Unit – IV
Social and economic aspects of advertising - advertising creates employment, advertising promoted freedom of press and media, advertising reduces selling price and cost of product, advertising creates demands, advertising tries to raise the standard of living.
Unit – V
Function of advertising – information, assurance, convenience, freedom of choice, buyers guide.
B.F.A – Painting/ Sculpture/ Applied Art
Semester – II
Practical - Medium (Poster/ Watercolor)
¼ Imperial
Design (EXAM)
1. Painting - Object Drawing & Nature – pencil and in color also (OPTIONAL)
(Composition) - (Animal, Birds, Human Figure with minimum 03 Figures, Antique study in pencil) 5+5+5 sheets minimum.
Examination shall be conducted on any one of the subject
1. Applied Art - Devnagri, Hindi and Script Writing 5 sheets Minimum
1. Print Making - (Print Making – Leno Cut in 2 Colors) 5 sheets Minimum
1. Sculpture - Simple Composition with the use of human Figures and other forms (Nature, Animals, Birds) Medium: Clay and P.O.P 05 works Minimum.
- Work done in the class during the college / University hours shall be accepted for submission.
- Student shall have to submit one sessionals of each subject to the university/ college.
Fundamental of Art – Paper I
(Part -II)
Unit –I
06 Limbs of Paintings.
Unit –II
Bifurcation of Art
Unit – III
Creative Process (Observation, Perception, Imagination, Expression)
Unit- IV
Definition of Sculpture, Main Characteristics of Ancient Indian Sculpture
Unit- V
Source of Indian Art with special reference to – Vishnu Dharamuttar, Puran’s, Chitrasutram chapter
History of Advertising: Paper-II
(in Brief)
Unit -1
Village economy – advertising, production and transportation, why need of advertising?
Communication and marketing, advertising and communication, marketing main components of marketing concept, Marketing process, marketing mix, role of advertising in marketing.
Unit- II
Advertising business, field of advertising management, function of advertising department, advertising agency, advertising agency and its functioning, advertising agency in India.
Unit- III
Advertising design, tread mark, monogram, symbol, logotype, principals of design, creativity, the selling strategy and copywriting.
Unit- IV
Creation of advertising Design, illustration, advertising media, classification of media.
Unit – V
Advertising & Computer, Hardware used in DTP, software, script – classification of script and history of script.
